The issue of gender has become a major focal point in business as the pay packets of executives and employees have come under scrutiny in the U.S. and Europe as an offshoot of the “#MeToo” campaign sweeping Hollywood and the rest of the world. Origami Owl CEO Chrissy Weems has been a vocal supporter of the need for more women in business to receive equal pay and rights alongside their male counterparts as she sits at the head of a multi-million dollar business built alongside her own daughter, Bella.
A worsening pay gap
The Origami Owl brand is based out of its headquarters in the state of Arizona where unease about the fact women are paid significantly less than men has been growing, but the gap between pay for males and females remains in place. The Guardian reports, a U.S. study showed the pay gap between men and women may well be getting worse with females paid around 79 cents per dollar for males in 2017 compared with 81 cents in 2015.
Shattering the glass ceiling has now become a major issues for women from across the U.S. who are hoping to use their skills as business leaders to earn equal pay and the same rights as their male counterparts. A business model such as that offered by Origami Owl makes it easier than ever for women to make a mark through their own skills and experience by becoming entrepreneurs in direct sales. For Weems and Origami Owl, the best way to shatter the glass ceiling is to take control of the business for oneself and make sure every aspect of a business is understood by the entrepreneurs who are fighting tooth and nail to develop their career.
Using the Internet to interact with other women
Business is always a tough area to break into. Many using a direct sales business model feel they are outsiders looking in, which is why the internet has become such as the interesting aspect of business in recent years. Women are now outperforming men in many areas of life including college attendance with 12 million U.S. students identifying as female while just 9 million identify as male, according to Forbes.
Despite the fact increasing numbers of women are entering education across the U.S., the age-old issue of men being preferred for business roles seems to remain. Chrissy Weems is all about empowering women in business to take a stand and develop their skills and experience. They do this by taking on a higher responsibility for themselves and working as designers for her Origami Owl company which is striving to push the female gender forwards and break the glass ceiling in terms of pay and opportunities on offer to women in business.
Using social media to market products
The Internet has made major changes to the way business is conducted in the 21st-century as home-based workers can make new clients and turn a small business into a larger one through the use of online marketing techniques. Chrissy Weems and her team at Origami Owl provide tips and advice for their home-based designers about getting their message and work across to as many people as possible using social media platforms such as Facebook, Instagram, and Twitter.
Focusing on the development of new ways to promote a business aids in shattering the glass ceiling which has been in place for decades and allows women to work alongside their daughters to show them hard work and education can be a passport to success in the future.
Using LinkedIn to make contacts
Social media has become one of the major areas of marketing focus for businesses of all sizes, from multi-national retailers to local businesses looking to build a wider client base. However, one of the main ways Origami Owl has developed over the years under the leadership of Chrissy and Bella Weems has been through the marketing of the business leaders themselves using platforms such as LinkedIn.
By making contacts which would never have been discovered simply by word of mouth, the majority of women can find new business opportunities opening up to them simply by discussing the positive aspects of their personality and career through this popular business platform.
