When it comes to SEO I believe two things.
- You should be honest and upfront in all your dealings.
- You should always look to the future with your endeavors.
Your link building should be planned to be effective now and in the future. You should be honest and be able to explain how you got a link, and why you did it. An SEO audit should focus on the practical application, not the theoretical so your client understands what you’re doing and why you’re doing it.