Charles Lubbat

5 Skills SEO Consultants Need to Polish Up on in 2018

Charles Lubbat

Before diving into the world of consultants we first after understand what SEO is. SEO stands for Search Engine Optimization. This is the activity or steps that a company takes to improve their ranking in search engines on the web. This includes search engines like Google, Bing, Internet Explorer, Mozilla Firefox and more. These search engines are all different so it is good to understand them all and know how each one works. That is where there is a need for a digital marketing consultant. Each search engine uses different criteria for how they rank sites.

With the new technology that is being created, there is a much bigger need for digital marketing. Things are different from what they were a decade ago. Before the circulation of newspapers and magazines reached out to the consumer. Today the information that they need is a few clicks away. Digital marketing is when a company promotes their business or products electronically. This includes the internet, podcasts, electronic billboards, texting, digital television and the radio.

With the development of social media, digital marketing has skyrocketed. Social media allows consultants to reach a larger audience. With each day there are constant changes in the industry. That is why consultants like Charles Lubbat are always on the lookout for these changes. He knows that having this knowledge is key to becoming a successful consultant. There are five skills that consultants should make sure they polish up on to stay ahead of the game.

Research & Analysis

This is not just the research of search engines. This is researching the most effective strategies and plans for today’s businesses. There are always new search engines that gain access to the internet. There are also many changes that arise in the ones that are already established. Consultants should also focus on analysis as well when devising a plan. This is the heart of SEO Optimization. A key to becoming effective is knowing what information is important. The next step is knowing how to record that data. The final step in research is applying it to a plan and future decisions for the companies marketing.


Many people joke and say that they are at their job more than they are home with their families. This is the truth for many people. Mr. Charles Lubbat made a good point. He stated, “I take great pride in my work ethic, but it is important to recognize how a lack of work-life balance will ultimately have an adverse effect on productivity.” Being flexible is important so that the completion of effective changes takes place.

Solve Problems & Make Final Decisions

Many times consultants will look at SEO as how to solve a problem. Not that there is anything wrong with the business. A consultant is looking for the problem to solve in drawing more traffic to a site. Sorting out ways to make SEO more strategic and how to make the business succeed is very important. It is also a competition of sorts. They are trying to bring in consumers and keep them from their competitors. It is solving the problem of what would make a consumer want to come here instead of the competitors. Everything around the business world moves at a fast pace. With this face, past comes change at every turn. Because of this consultants are always making decisions on what is best for the company. It can be very stressful as well as consuming. Consultants need to keep a clear head so that they can focus on the task at hand. Any distractions could be detrimental to the company as a whole.

People Skills

Knowing what people want is only part of a consultants job. They need to be able to talk with people and understand what they are saying and feeling. They need to take into consideration others ideas and thoughts as well as their own. Being able to communicate with others is a skill that any consultant should have. If there is no communication then there will be a disaster soon.


Consulting is a job that someone should enjoy doing. It can be very rewarding but it can be lacking for people who are not interested in that part of a business. Consultants should have the drive to want to do better. They should have the need and want to excel in all aspects of the job.

Every business should have a digital marketing consultant. There are still many things to learn and work on for the new year. For more information watch this interview with Charles Lubbat.

Amir Modjiri

<p>I am an SEO by nature and a data scientist by trade. I love delving into the inner workings of Google’s algorithm to see if I can find and exploit SERP holes.</p>

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